RadliffDesign

— ROLE

Head of Global UX Design

— DATE

2014 – 2017

At Alteryx I was hired to grow the user experience team from the ground up. I swiftly expanded the practice by building an incremental design roadmap focused on key usability issues in the platform. I then expanded our multi-disciplined product design team to quickly scale the popular portfolio of analytics products we offered. Much of what you see today in Alteryx’s product offering is a result of the passionate efforts of myself and my team.

Designer

Alteryx Designer, the flagship software for the company, faced many issues when it came to modernizing the overall experience. I worked with my team to improve the UI in order to create focus and streamlined the functionality of the the suite of tools, using a mobile first approach for each tool sub-experience.

Enhancements

The team worked on a variety of enhancements. Over the course of almost 3 years our team worked on 127 projects, ranging from sweeping UI changes, to complex task flows to connect to servers, employ analytics tools, and make decisions in order to clean data.

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Every project went through rigorous wireframing for critique and discussion with the team. We followed best practices to understand the experience narrative and interaction for each project in order to ensure we captured the needs of our customers.

Simplify

I tasked my team to focus on the most critical elements for our users in order to get the job done. After many rounds of customer interviews and behavioral studies, we paired down our experience to the most critical components of the product. This exercise resulted in what is now known as Designer Cloud.

Improved

Reporting

Reporting needed an experience lift, as one of the most challenging tools to use in the Designer product. We collaborated extensively to design and build a reporting tool that used the foundational interaction of drag and drop to create fast and easily customizable reports for our users. We applied what we learned from our cloud experimentation, as we began to innovate around new tools created or reimagined in our platform.

We spent extensive time cleaning up styles, specifying new functions, and documenting the architecture of our experience. This launched us into creating Alteryx’s founding design system. We worked tightly with the engineering team, as we sought to identify components, styles and guidelines for the foundations of our system.

Election App

On occasion we would get an opportunity to work on a unique project that utilized the power and functionality of our product. The Alteryx Election App was a tool I created for the public to view live election information fed into our analytics engine. We used the server connector, Alteryx Designer, and our reporting tool to generate a webpage for our marketing team to display as a lead generation tool.

• Reporting Plugin

• Reusable Page Template

• Realtime Data Analysis

• Exploratory Election Data Visualizations

Design System

Our team worked to craft a component library that would serve the needs of our products and marketing needs at the time. This effort was in coordination with our engineering and marketing teams, in order to ensure we could deploy designs and code faster.

• Component Library

• Style and Layout Guidelines

• Patterns and Interaction Guidelines

• Deployment System for Engineering

Analytics Gallery

Users had the ability to download various tools from our gallery. As part of our platform offering, we managed and curated an experience that felt like an app store for analytics tools.

• Searchable Tool Library

• App Store Experience

• Open Source Tool Creation

• Alteryx Network Marketing

RadliffDesign